WISEST (Women in Scholarship, Engineering, Science and Technology) has been promoting diversity of genders represented in STEM since 1982. An emerging issue is the lack of diversity in Digital Science Communication (DSC). We want to celebrate WinSTEM week this year by offering this free workshop where we will provide background as to why this is an emerging barrier, tackle some of the challenges faced when embracing this way of communicating and give strategies to improve your own digital science presence. This session aims to engage young professionals who are just beginning their journey in the STEM fields through to seasoned professionals who are looking to find new and innovative ways to increase visible diversity in STEM through social media.
Identify why there is a lack of diversity in DSC and the challenges
associated with it
Develop your own personal brand
Learn about what a content calendar is and how it can help you become more
strategic about your online presence
Facilitator: Helen Yip, MSc
Helen is the Outreach Coordinator at WISEST (Women in Scholarship, Engineering, Science and Technology). She designs and executes community programs that effectively target underrepresented groups in hopes of creating a more inclusive STEM discipline. She also manages all of the WISEST social media channels as well as curates the monthly newsletter that helps connect students, educators and parents to STEM opportunities and resources.